Campaign Analytics

Modified on Wed, 19 Dec 2018 at 02:55 PM

The feature gives you the ability to track call stats, based upon numbers being called. These are easily accessible via the Self-care portal. This guide will show you how to set it up, and what it will display...


1. Firstly, login to self care, using your preassigned username and password.


2. Go to your number list. It will look something like this...


In the above, I have 3 numbers, which I have labelled, according to the place where I advertised that number. Obviously, you can name your DDI's however you wish. When you select a number, the options change....


If you then select Analytics, you will be presented with the following...



As you can see here, I have already setup a Campaign, and a channel. The campaign is basically the overriding campaign you are running. In my example, I am setting up Sales numbers, so have called the Campaign "Sales". The channel helps you to separate the different DDI's within that campaign. So, in this example, my first number was advertised on a website, so I have called this channel "website".


You can create as many campaigns and channels are you wish. 


You will need to select all the DDI's that are part of your Campaign, and adjust the analytics options on each one. Once done, save the changes.


3. Now you have assigned your numbers into campaigns and channels, you can view the statistics within Reports -> Campaign Analytics, as seen below..



When you select Campaign Analytics, the system will build and display the information stored within our CDR records...



In the displayed data, you can see which numbers are being called, at what time. You can alter the analysis window at the top as well. It will also display graphs breaking down the call details as well. With this useful information, you can then gauge which numbers are being called the most, helping you focus your advertising accordingly.


Note - The Campaign analytics data takes about 4 hours to setup on the system, so would advise setting them up in advance of your campaign starting, to ensure all the information you require is stored correctly.


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